Apple will limit ad tracking, Facebook to use “home tips”
Apple iOS 14 will display a new privacy pop-up notification to limit ad tracking. Facebook said in response that it will display its own tips on the screen to provide more information on how Facebook uses personalized advertising to help small businesses.
Apple has provided advertising identification codes (IDFA) for mobile App developers for many years to help them connect the same user between various programs. But Apple said earlier this year that it will require mobile apps to display a one-time pop-up message to users to ask for permission to read the advertising identification code. App developers such as Facebook are concerned that such pop-up warning messages may deter users and severely undermine the effectiveness of advertising.
Facebook’s latest statement said that Apple’s new prompt presents the wrong trade-off between personalized advertising and privacy. In fact, Facebook can protect user privacy while providing personalized advertisements. Apple does this only for its own services and targeted advertising products.
The Facebook statement pointed out that in order to help everyone make an informed decision, Facebook will also display its own tips on the screen, providing more information on how Facebook can use personalized advertising to help small businesses and make its apps continue. Free to use. Agreeing to the authorization in the Facebook prompt will not allow Facebook to collect new types of data, which only means that Facebook can continue to provide a better experience.
Facebook also sorted out 5 things you need to know about Apple’s iOS 14 tracking tips. First, Apple requires all application developers to display prompts and obtain user consent before using user information in other applications and websites, but this rule does not apply to Apple’s applications.
Second, if the user authorizes Facebook and Instagram, the ads viewed on these two apps will not change. If the authorization is denied, the user will still see the advertisement, but the relevance of the advertisement to the user will be relatively low.
Third, Facebook believes that Apple’s prompt omits important background information in an attempt to prevent users from agreeing to authorization. For example, it does not mention how personalized advertising allows apps to continue to provide free services.
Fourth, in order to help users make informed decisions, Facebook will display on the screen how Facebook uses personalized ads and the control options provided to users in the application.
Fifth, by prompting users to agree to authorization, it does not mean that Facebook will collect new types of data. It only means that Facebook can continue to display personalized ads to users in its apps.